Strategic pillar
Technology Benchmarking
Compare adhesive technologies and products under identical conditions to reveal true performance differences.
Outcome: Clear basis for technology selection decisions.
More than 300 tested adhesives
Adhesive Technology Benchmarking
Portfolio Positioning vs. Competitors
Bonding Risk Insights
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Fracture Analytics® does more than laboratory testing. We combine experimental evidence with technology benchmarking and portfolio analysis so teams can make faster, better strategic decisions.
Strategic pillar
Compare adhesive technologies and products under identical conditions to reveal true performance differences.
Outcome: Clear basis for technology selection decisions.
Strategic pillar
Analyze portfolio overlaps and white spaces so positioning and roadmap decisions are not driven by assumptions.
Outcome: Sharper portfolio with credible differentiation.
Strategic pillar
Assess stability and failure risks in realistic load cases, including critical failure patterns.
Outcome: Early risk transparency for development and product management.
Many manufacturers understand single-adhesive performance, but not the strategic position of their full portfolio within competitive and technology landscapes. That is where we focus.
Portfolio positioning against competing technologies
Performance tiers within a product portfolio
Identification of overlaps and white spaces in the assortment
Risk positioning of adhesive bonds
Portfolio radar
Conceptual visualization: relative strength, overlap, and risk position inside the portfolio.
We analyze various adhesive manufacturers and their products to identify the best technology for your specific needs.
Adhesive X
Manufacturer 1
Adhesive X
Manufacturer 2
Adhesive X
Manufacturer 3
Fracture Analytics Choice ®
Adhesive X
Manufacturer 4
We evaluate the product portfolios of various manufacturers to identify the best practice candidates in the industry.
Manufacturer 1
Adhesive X
Adhesive Y
Adhesive Z
Manufacturer 2
Adhesive X
Adhesive Y
Adhesive Z
Realistic testing concepts – We test for crack initiation and progression under combined loads and simulated conditions.
Failure analysis instead of parameter faith – Our tests show how a system fails, not just when.
Traceable comparability – Uniform rating scales and openly accessible criteria make adhesives objectively comparable.
ASTM D638 & D897, DIN EN ISO 37 & 527
ASTM D7234 & C1583
FA-MCT, Mode I, Mode II, Mode III
Fracture Analytics
Evidence stack ®
ASTM D638 & D897, DIN EN ISO 37 & 527
ASTM D7234 & C1583
FA-MCT, Mode I, Mode II, Mode III
Our test layer remains essential, but it serves as evidence for portfolio, benchmarking, and risk decisions rather than as an isolated lab output.
In addition to classic methods such as Dog-Bone and Pull-Off, we use debonding methods to reveal critical behavior under realistic loads and turn it into strategic evidence.
Objective comparability for technology benchmarking through manufacturer-neutral evaluation under identical conditions.
Reliable evidence for portfolio positioning through solid fracture analytics and transparent ratings.
Risk-oriented decision support with accredited lab partners for demanding load and aging scenarios.
These questions reflect the strategic focus of our work: not only whether something works, but how a portfolio performs in the market and where risk emerges.
Question 1
How does our adhesive portfolio position itself against competitors?
Question 2
Which products overlap in performance?
Question 3
Where are the potential risks in adhesive bonds?
Question 4
Which technologies show the most stable bonding behavior?
Question 5
Where are the opportunities for portfolio differentiation?
Our offers are structured as clear strategic modules so teams can choose the right analysis depth quickly.
Module 1
Audience: Product management, R&D, application engineering
Deliverable: Comparative assessment of competing technologies and products.
Outcome: Defensible selection and positioning decisions.
Module 2
Audience: Business development, portfolio owners, management
Deliverable: Independent analysis of portfolio positioning in the market context.
Outcome: Visible white spaces, differentiation potential, and priorities.
Module 3
Audience: Quality, development, and safety-relevant teams
Deliverable: Assessment of bond stability and failure risks.
Outcome: Earlier risk reduction and stronger decision confidence.
We are not just another testing lab. We are your independent evaluation and comparison partner. Instead of individual results, we provide context: How does an adhesive perform in direct comparison? Where are the weaknesses in failure behavior?
Together with accredited labs, we conduct practical tests — but the evaluation is based on our own methodologically sound system.
Glass
Concrete
Bio Composites
Polymer Concrete
Plastic
Wood
Polymer Foams
From initial objective definition to prioritized action recommendations, this flow combines market positioning, technology comparison, and risk analysis in one clear decision process.
1.
In a 30-minute Zoom call we define your target state, relevant markets, competitive context, and critical bonding risks.
2.
Together we determine:
3.
You choose the depth. We transparently define which level of evidence is needed for each strategic decision.
4.
You receive:
5.
You receive:
Build a defensible portfolio decision in 5 steps.
Any other questions?
Feel free. Whether technical detail or strategic consideration –
we are excited about your challenge.
Feel free to contact us personally or visit LinkedIn profile.
300
+
Tested Adhesives
10
Years of expertise
in material testing
70
+
Publications
in scientific journals
15
Professional Lectures
2017
International Symposium on Notch Fracture
Santander, Spain
2019
5th International Conference on Structural Adhesive Bonding
Porto, Portugal
2017- 2023
in-adhesives Symposium
Munich, Germany
2018- 2020
ISGATEC Bonding Forum
Mannheim, Germany
2021
VTH-Fachgruppe "Klebtechnik" Presentation
Online
2023
Austrian Chamber of Commerce - Presentation
Vienna, Austria
2024
Adhesive Bonding Expo - Presentation
Stuttgart, Germany