If you have any questions, we are always happy to help.

More than 300 tested adhesives

Independent Insights for Adhesive Technologies

Fracture Analytics® shows how adhesive systems behave in real bonding situations and how technologies and product portfolios position themselves within the market.

Adhesive Technology Benchmarking

Portfolio Positioning vs. Competitors

Bonding Risk Insights

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Photo of Prof. DI Martin Herbert Brandtner-Hafner

Beyond Adhesive Testing

Fracture Analytics® does more than laboratory testing. We combine experimental evidence with technology benchmarking and portfolio analysis so teams can make faster, better strategic decisions.

Strategic pillar

Technology Benchmarking

Compare adhesive technologies and products under identical conditions to reveal true performance differences.

Outcome: Clear basis for technology selection decisions.

Strategic pillar

Portfolio Intelligence

Analyze portfolio overlaps and white spaces so positioning and roadmap decisions are not driven by assumptions.

Outcome: Sharper portfolio with credible differentiation.

Strategic pillar

Bonding Risk Assessment

Assess stability and failure risks in realistic load cases, including critical failure patterns.

Outcome: Early risk transparency for development and product management.

Adhesive Portfolio Insights

Many manufacturers understand single-adhesive performance, but not the strategic position of their full portfolio within competitive and technology landscapes. That is where we focus.

Portfolio positioning against competing technologies

Performance tiers within a product portfolio

Identification of overlaps and white spaces in the assortment

Risk positioning of adhesive bonds

Portfolio radar

Conceptual visualization: relative strength, overlap, and risk position inside the portfolio.

Precise ratings.
Clear recommendations.

Independent Product Scouting

We analyze various adhesive manufacturers and their products to identify the best technology for your specific needs.

Adhesive X

Manufacturer 1

Adhesive X

Manufacturer 2

Adhesive X

Manufacturer 3

Fracture Analytics Choice ®

Adhesive X

Manufacturer 4

Independent Peer Scouting

We evaluate the product portfolios of various manufacturers to identify the best practice candidates in the industry.

Manufacturer 1

Adhesive X

Adhesive Y

Adhesive Z

Manufacturer 2

Adhesive X

Adhesive Y

Adhesive Z

What sets us apart:

Realistic testing concepts – We test for crack initiation and progression under combined loads and simulated conditions.

Failure analysis instead of parameter faith – Our tests show how a system fails, not just when.

Traceable comparability – Uniform rating scales and openly accessible criteria make adhesives objectively comparable.

Methodology as Evidence Backbone

Dog-Bone Test (Low)

ASTM D638 & D897, DIN EN ISO 37 & 527

Pull-Off Test (Moderate)

ASTM D7234 & C1583

Debonding Test (High)

FA-MCT, Mode I, Mode II, Mode III

Fracture Analytics
Evidence stack ®

Dog-Bone Test (Low)

ASTM D638 & D897, DIN EN ISO 37 & 527

Pull-Off Test (Moderate)

ASTM D7234 & C1583

Debonding Test (High)

FA-MCT, Mode I, Mode II, Mode III

Validation for strategic decisions

Our test layer remains essential, but it serves as evidence for portfolio, benchmarking, and risk decisions rather than as an isolated lab output.

In addition to classic methods such as Dog-Bone and Pull-Off, we use debonding methods to reveal critical behavior under realistic loads and turn it into strategic evidence.

Our methods backbone delivers

Objective comparability for technology benchmarking through manufacturer-neutral evaluation under identical conditions.

Reliable evidence for portfolio positioning through solid fracture analytics and transparent ratings.

Risk-oriented decision support with accredited lab partners for demanding load and aging scenarios.

Typical Questions We Answer

These questions reflect the strategic focus of our work: not only whether something works, but how a portfolio performs in the market and where risk emerges.

Question 1

How does our adhesive portfolio position itself against competitors?

Question 2

Which products overlap in performance?

Question 3

Where are the potential risks in adhesive bonds?

Question 4

Which technologies show the most stable bonding behavior?

Question 5

Where are the opportunities for portfolio differentiation?

Service Structure

Our offers are structured as clear strategic modules so teams can choose the right analysis depth quickly.

Module 1

Technology Benchmarking

Audience: Product management, R&D, application engineering

Deliverable: Comparative assessment of competing technologies and products.

Outcome: Defensible selection and positioning decisions.

Module 2

Portfolio Brief

Audience: Business development, portfolio owners, management

Deliverable: Independent analysis of portfolio positioning in the market context.

Outcome: Visible white spaces, differentiation potential, and priorities.

Module 3

Bonding Risk Insights

Audience: Quality, development, and safety-relevant teams

Deliverable: Assessment of bond stability and failure risks.

Outcome: Earlier risk reduction and stronger decision confidence.

Materials & Tests

Your Material. Our Expertise

We are not just another testing lab. We are your independent evaluation and comparison partner. Instead of individual results, we provide context: How does an adhesive perform in direct comparison? Where are the weaknesses in failure behavior?

Together with accredited labs, we conduct practical tests — but the evaluation is based on our own methodologically sound system.

An image of 2 glass cubes stacked on top of each other

Glass

Two pieces of light concrete with black dots. In the middle is a rough cracked surface.

Concrete

An image of biocomposites

Bio Composites

A piece of black polymer concrete broken apart in the middle

Polymer Concrete

Two white and two black plastic cubes

Plastic

A piece of wood with a crack in the middle and a scale on top

Wood

An image of polymer foams broken in the middle

Polymer Foams

5 Steps to a Strategic Portfolio Decision

From initial objective definition to prioritized action recommendations, this flow combines market positioning, technology comparison, and risk analysis in one clear decision process.

1.

Strategic Kickoff

Clarify project goals and decision questions

In a 30-minute Zoom call we define your target state, relevant markets, competitive context, and critical bonding risks.

2.

Portfolio Mapping

Map technologies, products, and competitive context

Together we determine:

  • Portfolio segments and target applications
  • Competitor and technology clusters
  • Critical performance and risk criteria

3.

Evidence Design

Translate benchmarking, portfolio, and risk perspectives into one consistent evaluation design

You choose the depth. We transparently define which level of evidence is needed for each strategic decision.

4.

Insight Synthesis

Prioritized insights instead of isolated single values

You receive:

  • Technology and product benchmarking against defined target criteria
  • Portfolio perspective on overlaps, white spaces, and differentiation
  • Risk profile focused on critical bonding scenarios

5.

Strategic Recommendations

From management briefing to technical deep dive, aligned to your stakeholders

You receive:

  • Executive Brief: Positioning, core risks, and prioritized options for fast decisions
  • Portfolio Brief: Independent market and technology assessment including differentiation fields
  • Risk Insights: Advanced failure and stability analysis for critical applications

Build a defensible portfolio decision in 5 steps.

Frequently Asked Questions

Any other questions?

Feel free. Whether technical detail or strategic consideration –
we are excited about your challenge.

Feel free to contact us personally or visit LinkedIn profile.

Photo of Prof. DI Martin Herbert Brandtner-Hafner

300

+

Tested Adhesives

10

Years of expertise
in material testing

70

+

Publications
in scientific journals

15

Professional Lectures

Publications

The cover image of Adhäsion Magazine - Bonding composite floors from wood and concrete
Publication preview - Fracture analytical assessment of polymmeric foams
The cover image of Adhäsion Magazine - Solutions for Rotor Blade Bonding Processes
Publication preview - New Frontiers in the Safety Assessment of Double-Sided Adhesive Tapes
Structure Magazine preview - Wind / Seismic
The cover image of Adhäsion Magazine - Adhesives support sustainable manufacturing
The cover image of Adhäsion Magazine - Smart Solutions for Efficient Precision Cleaning
Publication preview - Techno-economic evaluation of biocomposites: A fracture analytical approach
Publication preview - Preventing uncontrolled failure. New analysis concept for adhesive selection
Structure Magazine preview - Masonry
The cover image of Adhäsion Magazine - Best practices and trends in the automotive industry
Publication preview - Evaluating the bonding effectiveness of GFRP patches in strengthening concrete structures
Publication preview - Structural Safety Evaluation of Polymeric Adhesive Systems for Concrete Bonding

Find all publications on our ResearchGate profile.

Expert Lectures

2017

International Symposium on Notch Fracture

Santander, Spain

2019

5th International Conference on Structural Adhesive Bonding

Porto, Portugal

2017- 2023

in-adhesives Symposium

Munich, Germany

2018- 2020

ISGATEC Bonding Forum

Mannheim, Germany

2021

VTH-Fachgruppe "Klebtechnik" Presentation

Online

2023

Austrian Chamber of Commerce - Presentation

Vienna, Austria

2024

Adhesive Bonding Expo - Presentation

Stuttgart, Germany

Photo of Prof. DI Martin Herbert Brandtner-Hafner at a trade fair. The heads of the audience are visible and blurred in the foreground.

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Phone Number

+43 660 8444413

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